Employee Profiling – Ethical and Legal Boundaries

Reljanović, Mario (2025) Employee Profiling – Ethical and Legal Boundaries. In: Izazovi prilagođavanja pravnog okvira tehnološkim promenama u digitalnom društvu. Institut za uporedno pravo, Beograd. ISBN 978-86-82582-43-4

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Abstract

Employee profiling emerged from an employer’s desire to make the work process as efficient as possible and assign the most optimal work tasks to each person employed. However, with so-called artificial intelligence, algorithms that can process a larger amount of information electronically and, based on that, optimise work or predict employee behaviour, profiling takes on new dimensions. Employers conduct research that far exceeds their legally permitted interests in the private and family lives of employees, collecting their digital footprint, including information related to the most intimate aspects of their lives. Creating medical and psychological profiles thus becomes technically feasible for the employer, but this does not make the activity permissible. The right to personal dignity, as well as the right to privacy, are realised in the work process equally with the right to decent work and the right to a reasonable expectation of privacy at work. The research examines the legal and ethical aspects of employee profiling in the context of modern communications and the mass processing of information from social media, public and non-public databases, cross-referencing them with classical (and still valid) principles of the employer-employee relationship. It highlights the risks and dangers, as well as the benefits of using new digital tools.

Item Type: Book Section
Uncontrolled Keywords: employee profiling, algorithmic predictability, personal data protection, right to privacy at work, reasonable expectation of privacy at work
Subjects: Radno i socijalno pravo
Veštačka inteligencija
Depositing User: Aleksandra Višekruna
Date Deposited: 31 Dec 2025 18:59
Last Modified: 31 Dec 2025 18:59
URI: http://ricl.iup.rs/id/eprint/2319

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