Franchise Agreement and Mutual Obligations Between the Franchisor and the Franchisee

Čović, Ana and Petrović, Aleksandra Daria and Čović Ilić, Andrijana (2019) Franchise Agreement and Mutual Obligations Between the Franchisor and the Franchisee. Middle – East Journal of Scientific Research, 27 (8). pp. 630-636. ISSN 1999-8147

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Abstract

As a defined business industry franchising is still quite new. As such, there are varying teories how to address even the most common situations. Franchise agreement is the most important and represents the only way of legal protection forthe franchisor and the franchisee to secure themselves, since they are investing time, money and in case of franchisor, intellectual property as well. Prior to signing agreement, it is necessary for both sides to thoroughly investigate the market and gather enough information about this mutual venture.

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