Franchise Trade from the Aspect of Intellectual Property, Patents, Licenses and Related Rights ''Know-How''

Čović, Ana and Petrović, Aleksandra Daria and Čović Ilić, Andrijana (2019) Franchise Trade from the Aspect of Intellectual Property, Patents, Licenses and Related Rights ''Know-How''. Middle-East journal of scientific research. pp. 630-636. ISSN 1990-9233

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Abstract

Franchise industry has rapid growth in past decades. The franchise as a property becomes a commodity-knowledge that grows into an intellectual capital-knowledge, so such a knowledge-model appears as a commodity that has appeared in the market where its placement and trade are made. The great influence of franchises on the world economy is especially reflected in the wide applicability of franchises, as new products, methods and processes, both in the field of production, organization of work and ways of doing business. The paper analyses franchise trade from the aspect of intellectual property, patents, licenses and related rights ''know-how''.

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